


A critical component of your business is raising start up capital. If you don’t have the funds to start you will not get very far. This is why it is crucial to attract the right investor to your business and get them as excited about it as you are.
An investor will look at many different criteria to decide whether your business is the right investment tool for them. One of the main criteria however, is a comprehensive, professional business plan that outlines all the aspects of your business.
Your plan must include the following components:
An Executive Summary – this one page document will summarize your business and your product or service. Include a logo or tagline.
Market Share – this should include extensive market research. How much market share does your competition have? How many competitors are there? What percentage of the market do you wish to obtain?
Finances – Project your income and expenses for at least the next 5 years. Are you going to have to purchase equipment or machinery? Will you be hiring employees? Will you have to lease office space? Be as detailed as possible and include charts and graphs.
Organization Chart – Outline all of your positions, from CEO to janitorial staff. Know what salary each position will require.
Your Experience – Have you owned a business in the past? How extensive is your education?
Mission Statement – List your objectives and what you hope to accomplish with your business. What do you want your customers to say about you?
Having a business plan greatly increases your chances of raising funds via an investor. There are other criteria that they will look at, but your plan is the most important. Different investors invest for different reasons, but they will all want assurances that you have researched your idea thoroughly and know what you need to do in order to be successful. Make sure you do your homework and take your time choosing someone to work with. Don’t let the thought of money and quick profits lure you into working with an investor who may not have your best interests in mind.
By: Entrepreneur Investor Network
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